Waikato Petfoods, Raw Pet Food Made in Hamilton, NZ

From Our Factory, To Your Pet's Bowl.

Charlie's Pet Food is made by Waikato Petfoods, the same family that sells it to you. Every protein is traceable. Every batch is ours. No middleman, no mystery ingredient, no compromise.

Our Story See The Food

Raw & FreshFreeze-DriedNZ MadeSingle-Source Protein

Dog eating from a bowl in a warm Waikato home

Made Down The Road • Fed With Care • Waikato Petfoods

Who We Are

The Supplier Behind Your Local Pet Store. Now You Buy Direct.

Waikato Petfoods has supplied raw pet food to stores across New Zealand for years. The premium raw food sitting on most Waikato pet store shelves? We made it. Charlie's Pet Food cuts that chain, same factory, same standards, direct to your pet's bowl.

Our Stock

Beef, venison, chicken, goat, turkey, possum and more — sourced from Waikato farms we know and trust. Named proteins, every time.

Our Factory

Waikato Petfoods Limited. Our facility, our process, our quality control. Not a co-packer. Not a third party. Us.

Charlie's Hub

Sold exclusively through Charlie's Pet Hub, Hamilton. No wholesale markup chain. No reseller margin. Direct.

Your Pet

Food you can trace from a Waikato factory to your pet's bowl, ten minutes down the road.

The Range

Good Food, Traced Back To The Source

Everything in the Charlie's range comes from Waikato Petfoods. We know what's in it because we put it there.

Our most popular range

Raw & Fresh

Beef, veal, goat, chicken, turkey, venison, possum, koi carp, alpaca. Waikato-sourced, minimally processed, nothing added. If it says beef, it's Waikato beef.

Available exclusively at Charlie's Pet Hub, Hamilton

Great for travel and training

Freeze-Dried

Good Noze Pet Nutrition. NZ-made freeze-dried raw, all the nutrition of fresh, none of the mess. No preservatives. Same quality, different form.

Available exclusively at Charlie's Pet Hub, Hamilton

No additives, ever

Treats & Broths

Single-ingredient treats, natural baked goods, fresh broths, dried broths. Made with the same proteins as our main range. Read the ingredients; there'll be one.

Available exclusively at Charlie's Pet Hub, Hamilton

Ingredient Transparency

Read the label. Then ask us.

What's in it

Named proteins, single-sourced. Nothing hidden behind 'meat meal' or 'poultry digest'. If the label says venison, it's venison, not a blend with a venison percentage.

What's not in it

No grains, no fillers, no artificial preservatives, colouring, or flavour enhancers. No ingredients you can't pronounce because they don't belong in food.

How it's handled

Minimal processing. Cold-chain from factory to store. Same-day prep on fresh orders. Food that's treated right doesn't need chemicals to stay good.

Why it matters

Pet food labels tell you less than you think. Come in and ask us. We'll walk you through every ingredient in every product we sell, because we know them all.

How It's Made