Waikato Petfoods · Made in Hamilton, NZ
Charlie's Pet Food is made by Waikato Petfoods, the same family that sells it to you. Every protein is traceable. Every batch is ours. Straight from our factory, with no mystery ingredients.
How It's Made
From NZ farms, into our Hamilton factory, minced and packed, then ten minutes down the road to your pet's bowl. Watch the film: the animals, the factory, the people behind every batch.
The Range
Charlie's own range is made by Waikato Petfoods. We know what's in it because we put it there.
Frozen free-flow blends and single proteins, novel proteins (possum, venison, rabbit/hare), fresh beef and veal pottles, and Proper Dog Rolls. Cats get the lean beef and veal pottles. Beef sourced from NZ farms.
Available exclusively at Charlie's Pet Hub, Hamilton
Good Noze. Freeze-dried raw food and treats for dogs and cats, NZ made. Raw you can keep in the cupboard, for training pockets, road trips and the nights you forgot to defrost.
Available exclusively at Charlie's Pet Hub, Hamilton
Single-ingredient treats, dried right here in Hamilton, natural baked goods, fresh broths, dried broths. Made with the same proteins as our main range. Read the ingredients; there'll be one.
Available exclusively at Charlie's Pet Hub, Hamilton
Ingredient Transparency
Our Values
We keep it simple: low processing, honest ingredients, and selling straight from our own factory so quality pet food is actually affordable. If we wouldn't feed it to our own animals, it doesn't go in the food.
Low processing, real ingredients, nothing hidden. Every protein named.
Straight from our factory to you, so quality food stays affordable, with honest pricing.
We know what's in everything we make because we made it. Ask us anything; we'll walk you through it.
Who We Are
Waikato Petfoods has supplied raw pet food to stores across New Zealand for years. The premium raw food sitting on most Waikato pet store shelves? We made it. Charlie's Pet Food cuts that chain, same factory, same standards, direct to your pet's bowl.
Beef from NZ farms, plus veal, horse, goat, chicken, venison, possum and rabbit/hare. Named proteins, every time.
Waikato Petfoods Limited. Our facility, our process, our quality control. Not a co-packer. Not a third party. Us.
Sold exclusively through Charlie's Pet Hub, Hamilton. No wholesale markup chain. No reseller margin. Direct.
Food you can trace from a Waikato factory to your pet's bowl, ten minutes down the road.
Where To Find Us
Charlie's Pet Food is available in-store at Charlie's Pet Hub. Come in, talk to our team, find the right food for your pet's specific needs. We don't do one-size-fits-all; we do right for your animal.